How It Works: Foam Sprint™
Traditional Footwear
- 6 months to prototype
- $50K-100K minimum orders
- Hope your design sells
- Thousand of units sitting in warehouse
Foam Sprint™
- 7 days to prototype
- $0 inventory required
- Know before you scale
- Launch on-demand
The Real Cost of Waiting
Uncertainty
- Footwear is a "new" category for your brand.
- Your audience buys your products.
- But will they buy foam footwear?
- What if foam footwear was a hidden gold mine that naturally extended your product line?
Risk
- Traditional footwear requires $50K+ before you see a single sale.
- If the design flops, you're sitting on thousands of unsold pairs.
- One wrong bet = $50K+ lost.
- Most brands can’t take that risk without proof, but now that's not the case.
Opportunity Cost
- Less than 5 % of brands have foam today.
- Every month you wait is $50K–$100K+ going to whoever launches first.
- The first brands to own foam in your category win for the next decade.
- The question: Will that be you?
Introducing: Foam Sprint™
Validate
Test with your audience
Scale
Launch proven winners on-demand
Dominate
Own your category
Brands Who We've worked with.
Chris Brown's Auracles
CELEBRITY / MUSIC
- WORLD’S FIRST GLOBALLY RELEASED 3D-PRINTED FOAM SANDAL IN COLLABORATION WITH NOS AILES
- ONE OF THE MOST SUCCESSFUL FOOTWEAR COLLECTIONS OF ALL TIME
- ESTABLISHED FOAM FOOTWEAR AS A VIABLE GLOBAL REVENUE STREAM FOR ARTISTS AND BRANDS
diamond supply co.
luxury STREETWEAR / CULTURE
- VALIDATED CONCEPT THROUGH 7-DAY RAPID PROTOTYPING
- LAUNCHED A FULL FOAM COLLECTION (SLIDES, CLOGS & FIRST-OF-ITS-KIND FOAM PACKAGING)
- SCALED TO GLOBAL DISTRIBUTION AND HIGH-PROFILE COLLABORATIONS
nonsense jp
NATIVE / ANIME-GAMING BRAND
- BUILT A NEW FOOTWEAR CATEGORY FROM SCRATCH USING FOAM
- ACTIVATED A HIGHLY ENGAGED ANIME/GAMING COMMUNITY
- ROLLing OUT MULTIPLE FOAM PRODUCTS WITH PROVEN MARKET TRACTION
Frequently Asked Questions
That’s exactly what Stage 1 answers in 30 days. Real product. Real customers. Real data. You’ll know definitively how much of a hidden goldmine is for your brand without betting tens of thousands on inventory.
No. Zero inventory required. Stage 1 uses Zellerfeld’s on-demand 3D printing. You only move to inventory-based production after you’ve proven demand with real sales.
Investment varies based on your goals and which stage you're starting at. We’ll walk through options on the strategy call. It’s a fraction of traditional footwear costs with zero inventory risk.
Average 30 days to launch. 3–6 months to scale. 6–12+ months to dominate. Most brands start with Stage 1 (30 days) to test before committing to a larger scale.
You can either get a free, customized 12-month roadmap to see your full foam opportunity (see foam blueprint page) or book a Sprint Call if you’re ready to start validating in 30 days.